Transparency Chronicles

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How Lemonade Became a Precocious 5-Year-Old

Secrets I couldn’t tell now: A Transparency Chronicle on the 5th anniversary of Lemonade.

The Sixth Sense

Blond wigs, weird bots, and ad fails: The 2019 behind-the-scenes secrets and stats in the latest Lemonade Transparency Chronicle.

Zero-to-100 Million in 3 Years

500% growth, 10% market share, ranked #1 by consumers: Our third anniversary Transparency Chronicle reveals all the latest juicy numbers and metrics.

Signals From Space: Summing Up 2018

2018 was a blast, from building mad science projects to accelerating to escape velocity. Get the numbers, secrets, and epic fails behind it all in our latest Transparency Chronicle.

Two Years of Lemonade: A Super Transparency Chronicle

Lemonade transparency, 24 months in: summing up the first two years in market, revealing our latest stats, what we’ve been up to, and where we’re headed.

The Lemonade 2018 Social Impact Report

The Lemonade Giveback grows 3x, with more than $162,000 distributed to 15 charities

We Suck, Sometimes: Highs and Lows of Lemonade’s First Half of 2018

After 20 months in market, we thought it would be nice to share some updates about our growth, national and team expansion, Henry the cat, our squad structure, and some things that still don’t work well, like our loss ratio.

2017 Edition Transparency Chronicle

In late 2016 we were nervous as hell. We were about to launch a challenge to a $3 trillion industry, and it was anyone’s guess how we’d be received. Now, a full year’s worth of data offers some answers.

The Thanksgiving 2017 Transparency Chronicle

It’s time to reflect on how our milestones have been received, reveal our latest metrics and stats, and share what we, Team Lemonade, are thankful for.

The Lemonade Insurance H1 2017 Underwriting Report

The underwriting and claims stats and the details behind our big reinsurance partnership, almost a year in.

Time to Giveback: Lemonade’s 2017 Social Impact Report

Once a year, Lemonade gives back underwriting profits to nonprofits. So how much was the 2017 Giveback? Here are the stats, implications and feelings.

Eight Months In: A Look Behind The Scenes Into The Reinvention Of Insurance

We’ve learned so much in the eight months since our launch. We got some stuff wrong, iterated and improved, and hopefully we got some things right as well.

The Social Impact Report By Prof. Dan Ariely: Stats On Our Giveback Program And The Causes We’re Working With

As Chief Behavioral Officer, I’m tasked with helping make Lemonade trusting and trustworthy. I spent years researching honesty and distrust, and Lemonade’s unique business model borrows heavily from that body of research. Long story short: instead of fighting with our customers over the same coin, we join our customers in fighting for a common cause.

The Lemonade Insurance Report: Loss Ratios, Written Premiums, And More (Not Just For Insurance Geeks!)

If you’re interested in how Lemonade is functioning from an insurance perspective, read on. I hope it will be less painful, and more revealing, than rummaging through regulatory filings.

Lemonade’s First Quarter In Market— Exposed

Exposing such sensitive information is counterintuitive, but we thought it’s important in our quest to make insurance an open, trusted and honest experience. Today, as part of our 2016 Transparency Chronicles, I’m sharing interesting metrics from our first quarter in market— Q4 of 2016.

The Lemonade Transparency Chronicles

2016 was an incredible year for Lemonade. We ended the year as an insurance carrier licensed by the most exacting regulators, reinsured by the most trusted names, and funded by the most respected VCs. More exciting yet, our A.I. has been selling policies and paying claims to a growing stream of enthusiastic consumers, 80% of whom never bought insurance before!

The Secret Behind Lemonade’s Instant Insurance

Hey everyone. It’s been almost a month since my last update where we exposed the metrics from Lemonade’s first 48 hours. Today, I wanted to let you in on some of the secret stuff that drives our unique claims experience.

Lemonade Launch Metrics Exposed!

What we’re about to do here doesn’t come easy. But I’ll do it anyway. When we started this company, we knew that Transparency and Honesty were going to be among our core values…